Tuesday, March 11, 2014


Welcome to my blog for Transformational Authors. 

Here I will present recent projects, talk about book design, and give my thoughts on successful self-publishing. I will also show aspects of book creation that I find amusing or simply interesting. Lastly, I will present those book projects that are "different" from the standard books I do.

I've been passionate about art all my life and have followed that passion towards producing beautiful results for all my creations. With books, I’m fascinated by how Type and Letters affect the readers experience to take it beyond a great cover design. It is seeing the whole book that matters. My passion for book art has been enhanced by my own personal journey and my long time dedication towards a fulfilling life in body, mind, emotion, and spirit. 

I consider Transformational Books as writings by authors who follow their own self-awareness and have used their growth and learning to pass on to others. It may be in matters of health & lifestyle, personal growth, business integrity, or spiritual inspiration that transform the reader towards a better life. As a designer, my goal is to create visual impact to those meaningful words and messages through an eye-catching cover and consideration to the books interior text and illustrations.

I live and work in Sedona, Arizona with my wife Rhea Maceris, CHt , and our son, Forrest. I came here in 2000 but getting here was an evolution of my 30 years of city life from Houston to Denver to Philadelphia. With my own personal transformations, I traded in my high-rise office and freeways for pine trees, blue skies, and hiking paths. 

I understand that the process of evolving the written word is the same as evolving one's life, it takes patience and attention to detail. Your writing must unite itself with a professionalism to be a successful book and reach a wide audience. As an author, your written word is dependent on the look of your book to be as professional as any major publishing house. I can help achieve that much-needed look.

To see my professional history please visit my LinkedIn page .You can follow my path from art school to art director. From using an airbrush to using Photoshop. And from my days with hand typesetting to using Adobe InDesign now.            

Oh, and be sure to read my interview with Lisa Tener on creating a successful book cover. You will find tips and ideas on what makes a cover attract attention and to stand out above the crowd that will help in your project.